1,2,3 Brand

Defining your company's brand is one of the most important business processes that you will undertake. It will set out who you are, what you do and what you stand for.  Your brand should be unique, consistent, and recognisable and conjure up positive images and feelings in the minds of all of the people that connect with you.

As competition intensifies, it is ever more important to have a strong brand message and identity to ensure that you stand out from the crowd and have your own personality that is worth talking about.

Once your brand has been defined it needs to be effectively communicated to your chosen markets consistently across all marketing communication channels.

THE BASIC brand launch BUNDLE CAN INCLUDE:

We've arranged our services into packages designed to provide the foundation a brand needs to be taken seriously in the modern business environment. During a consultation with you, we'll discuss your needs and assist in tailoring the package to define and surpass your goals.

Modernise Me

The process will usually begin with an evaluation of where the business is now, what the business does and where the business wants to be. We'll meet with you and  identify brand feelings, aspirations, perceptions and beliefs. A brand story and brand pillars are then written to define the direction for the future.

This is then followed by market research and the creation of the new brand guidelines. This will include look, feel, personality, values, divisional structure, tone, and formats for communications. A strategic marketing and communications plan can then be developed which will identify the tools and resources required for the brand launch. From the brand story, you will be able to develop a new website and marketing collateral. All other branded collateral would also need to be updated in line with the new brand guidelines.  You will then be ready to implement your communications plan to bring your new brand to life!

THE Brand modernisation BUNDLE CAN INCLUDE:

We've arranged our services into packages designed to provide the foundation a brand needs to be taken seriously in the modern business environment. During a consultation with you, we'll discuss your needs and assist in tailoring the package to define and surpass your goals.